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simply ageless
advice center
WELCOME TO THE ULTIMATE
RESOURCE FOR YOUR
ANTI-AGING NEEDS.

Learn about the products and ingredients that help fight aging, go behind the scenes with Ellen and Sofia and find out how see a more beautiful future.

Learn how to fight signs of aging, lines and wrinkles
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FOR MORE MATURE SKINS, VISIBLE LINES AND WRINKLES
Simply Ageless Instant Wrinkle Defying Foundation
Simply Ageless has an advanced skin serum infused into the foundation, which helps it float over lines and wrinkles to make them seem to disappear. Natural-looking, Full Coverage for mature skin.
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SUSPENSION FORMULA FLOATS OVER LINES
ACTIVE INGREDIENTS
SPF

PROTECTS AGAINST SKIN DAMAGE

N-Acetyl-Glucosamine

CORRECTS SKIN TONE

Niacinamide (Vitamin B3)

REPAIRS DRY SKIN

Vitamin E

PROTECTS AGAINST FREE RADICALS

Pentapeptide

STIMULATES COLLAGEN

Green Tea Extract

BUILDS COLLAGEN

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FOR EARLY SIGNS OF AGING, DULL SKIN TONE
Simply Ageless
3-in-l Liquid Foundation
Light, buildable coverage for the first signs of aging. Breakthrough liquid foundation instantly reduces wrinkles and improves overall skin tone for brighter, younger-looking skin.
Plumpping moisture
Reduces look of wrinkles
Improves tone
ACTIVE INGREDIENTS
SPF

PROTECTS AGAINST SKIN DAMAGE

N-Acetyl-Glucosamine

CORRECTS SKIN TONE

Niacinamide (Vitamin B3)

REPAIRS DRY SKIN

Vitamin E

PROTECTS AGAINST FREE RADICALS

Pentapeptide

STIMULATES COLLAGEN

Green Tea Extract

BUILDS COLLAGEN

Glycerin

HYDRATES AND FIRMS SKIN

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FOR UNEVEN SKIN TONE
AND TEXTURE
Simply Ageless Anti-Aging Foundation Primer
Powerful anti-aging ingredients help renew skin's surface, for smooth foundation application. Apply as a base under your Simply Ageless foundation to help minimize pores and help fight the signs of aging.
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FOR DARK CIRCLES, PUFFINESS AND LINES AROUND THE EYES
COVERGIRL + OLAY
THE De-Puffer
Erases the look of puffiness, dark circles—and evidence of being up all night. Cucumber extract helps fight puffiness while a unique cooling tip applicator helps soothe the skin, for flawless application under the eyes.
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FLAWLESS MAKEUP
Learn a simple regimen for a Simply ageless look.
SEE A MORE BEAUTIFUL FUTURE—GUARANTEED
You'll love your look with Simply Ageless, or your money back. GET DETAILS
Makeup tips and tricks for a youthful glow
SPF WILL CHANGE YOUR SKIN(FOR THE BETTER)

SPF is your greatest defense against signs of aging, so be sure it's in your makeup. Add an extra layer of wrinkle defense by applying a nickel to quarter-sized amount of SPF to the face and neck prior to makeup application.

SLEEP, STRESS
AND AGING

It's true that a good night's sleep is vital to a glowing complexion. Stress hormones that have been elevated throughout the day get a chance to drop to normal levels when you sleep, giving skin cells time to repair.

LOOK UP!

Too much time looking down at devices like smartphones, tablets and laptops can cause creases in the neck and sagging skin. Be sure to keep devices at eye level to help avoid premature aging.

HELPING HANDS

Signs of aging—dark spots, dryness, loss of firmness—show up on the hands and neck just as much as they do on the face. Combat these signs by moisturizing and using sunscreen daily, just as you would on the face.

EASY, BREEZY
LIP TIP

Apply a nourishing lip balm right before bed to help expedite the repair of dry, chapped lips.

LOAD MORE
BRIGHTEN
WITH SHIMMER

Our skin naturally loses radiance as we age. Solution? A little bit of shimmer on the eyes to helps brighten the complexion. Choose a neutral shadow in warm shades of brown and gold for a quick beauty boost.

MASCARA
FOR BIG EYES

Too much mascara on outer lashes can weight them, and your look, down. Instead apply a volumizing mascara in the middle of your top and bottom lashes to help eyes look big, open and youthful.

CHOOSE
LIQUID CONCEALER

While you think a heavy concealer might be best at covering up dark circles, it can actually sink into fine lines and wrinkles around the eyes, causing a harsh, cakey look. Instead, try a liquid concealer to mask and correct the look of dark circles and wrinkles, like our De-Puffer!

SUPER FOODS,
SUPER SKIN

A well-balanced diet does a body, and your complexion, good. Including more plant-based antioxidants like flavonoids (tea, red wine, broccoli, cranberries) and carotenoids (sweet potatoes, kale, carrots) into your diet can help remove free radicals from your skin.

DRINK UP!

Dryness, tightness, flakiness – all your body’s way of telling you to pick up a glass of water. Dry skin is more prone to wrinkling, so be sure to get an adequate amount of water daily—eight 8-ounce glasses, to be precise.

Aging's got nothing on Ellen. Learn her tips and tricks for staying easy, breezy beautiful.
What’s Your Advice from the Future to Your 20-Year Old and 30-Year Old Self?
What’s Your Top Anti-Aging Advice?
What Foods Keep You Easy, Breezy, Beautiful?

Check back every month for a new Simply Ageless video from our influencer partners.

Age of Elegance
PureWow and COVERGIRL Present: Simply Ageless with Olivia Trewatha
PureWow + COVERGIRL Present: The Age of Elegance with Lunchpails & Lipstick